When you’re a tech startup, it’s a bit of a challenge to get people excited about what you’re doing.
This is especially true when you’re starting out and you’re not quite sure what the audience is.
In my book The Entrepreneur’s Next Step: How to Start Your Own Company, I lay out some of the best ways to do this, including by creating an engaging, engaging story and making it accessible to a wide audience.
So, with this book, I want to share how to create an engaging story, get people interested, and then get them excited about your startup, in a way that makes it more relevant and interesting to people outside of your team.
In this video I talk about how to craft an engaging book that is accessible to people who might not be tech-savvy, but who are interested in learning more about your product.
The next time you hear a pitch, take a minute to think about what your story should be.
For example, imagine your book is about a startup that is trying to improve the health of people around the world.
This might be about a doctor, a teacher, or a scientist.
Maybe your story is about how a startup is trying out an innovative medical device, like an MRI.
The goal here is to make the reader want to invest in your startup.
This article originally appeared on The Huffington Post.